Zupee Launches Zupee Plus Membership with Ad-Free Gaming and Unlimited Micro-Drama Access

The New Face of Interactive Entertainment

Zupee, one of India’s leading online gaming and entertainment companies, has taken a bold step forward with the launch of Zupee Plus Membership — a subscription that merges two of India’s fastest-growing digital habits: gaming and streaming short-form content.

With this new membership, users can enjoy ad-free access to Zupee’s popular skill-based games such as Ludo Supreme, Carrom, and Snakes & Ladders while diving into the fast-expanding library of micro-dramas from Zupee Studio. The move signals Zupee’s intent to create a unified platform where play, storytelling, and engagement coexist.

A Unified Gaming and Entertainment Ecosystem

Zupee’s new membership aims to break the boundaries between gaming and storytelling. By integrating Zupee Studio within its gaming ecosystem, the company is building a space where users can switch from competitive gameplay to cinematic entertainment without leaving the platform.

Zupee Studio’s short-format dramas have already captured a massive audience with titles like Maut Ki Ghati, Khooni Flat Ka Rahasya, and Ghost in Love, which together crossed over five million views in their first month. These bite-sized stories blend high production value with gripping narratives across genres like romance, thriller, and comedy, designed to engage users between gaming sessions.

This synergy between gameplay and storytelling reflects a broader shift in India’s digital entertainment landscape, where attention spans are shorter, but engagement expectations are higher.

A Premium, Ad-Free Experience

The Zupee Plus Membership promises a smoother, uninterrupted experience — a key differentiator in India’s crowded online gaming market. By removing in-app ads and offering exclusive entertainment content, Zupee is creating a premium ecosystem that caters to both competitive gamers and casual audiences looking for a few minutes of story-driven escapism.

Subscribers gain full access to all Zupee games without disruption, along with the entire catalog of micro-dramas, creating a one-stop hub for fun, competition, and relaxation.

Govind Mittal, Chief Spokesperson at Zupee, explained, “With Zupee Plus, we want to offer a premium digital playground where the excitement of gaming meets the magic of storytelling. Whether you’re rolling dice in Ludo Supreme or exploring a mystery in Zupee Studio, our goal is to give users an immersive, ad-free experience that feels connected and enjoyable.”

Shaping the Future of Digital Entertainment

Zupee’s move represents a significant moment for India’s gaming industry, which is evolving from single-purpose apps into full-fledged entertainment ecosystems. By blending interactive storytelling with gaming, Zupee is catering to the growing appetite for short, engaging, and emotionally resonant content.

This strategy not only enhances player retention but also positions Zupee as a pioneer in cross-genre digital entertainment — bridging the gap between casual play and cinematic storytelling.

The company’s continued innovation reflects its vision of creating meaningful digital experiences for millions across India’s Tier 1 to Tier 3 markets, where gaming and entertainment consumption are rising rapidly.

Building a Connected Digital Community

Zupee Plus is not just a subscription service; it is the foundation for building an interactive community. With users now engaging in both competitive play and story consumption, the brand is creating new pathways for creators, storytellers, and gamers to coexist within one digital ecosystem.

The combination of ad-free gaming, micro-dramas, and continuous content updates makes Zupee Plus a first-of-its-kind entertainment offering in India — one that brings together skill, emotion, and storytelling under a single banner.

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