Admatazz BrandMusiq sonic branding partnership targets everyday digital content

Admatazz has entered a strategic partnership with sonic branding specialist BrandMusiq to help brands build recognisable sound signatures across the digital formats where they publish most frequently. The Admatazz BrandMusiq sonic branding partnership is designed to move sonic identity beyond flagship films and into everyday content such as social posts, performance creatives and short form video.

Admatazz, an independent creative group that combines media, technology and a scientific mindset, said the collaboration strengthens its evidence based approach to marketing. By integrating distinctive sonic assets into high volume digital formats, the agency aims to help brands achieve faster recall in low attention environments.

BrandMusiq, which coined the term MOGO or musical logo, has created sonic identities for a wide range of Indian, Asian and global brands, including HDFC Bank, Air India Express, Zomato, Amazon Pay, Asian Paints, Kraft Heinz in Southeast Asia, Income Insurance in Singapore, Mastercard at a global level and 7 Up globally.

Globally, signature sounds such as the Netflix opening cue and the McDonalds jingle are cited as examples of audio elements that deliver faster recall than many visual assets. While some brands invest in sonic mnemonics for high budget films or above the line campaigns, much daily content still relies on generic stock audio, limiting the ability to build strong memory structures.

Through the partnership, Admatazz will integrate BrandMusiq sonic systems into its content workflows so clients can replace stock music with emotionally intelligent, ownable MOGOs crafted for daily use. The collaboration introduces three key capability areas.

Social first sonic libraries will provide custom banks of short form MOGOs, transitions and music beds tailored to reels, shorts, static to motion posts, performance ads and creator led edits. These assets are meant to help brands embed consistent sound signatures into everyday content.

Brand experience sound libraries will offer curated sonic elements for offline environments such as events, retail spaces, IVR systems, internal communication, podcasts and product demonstrations, supporting consistent experiences across digital and physical touchpoints.

Evidence led distinctiveness will align with Admatazz focus on marketing with a scientific temper. By using sonic assets that enhance mental availability, fluent encoding and recall, brands can stand out in crowded digital categories while reducing long term dependence on non ownable stock tracks.

Yash Chandiramani, Founder and Chief Strategist at Admatazz, said the partnership fills a critical gap in how brands use sound. He noted that distinctiveness is built on consistent assets and that audio often enters memory faster than visual cues. By combining BrandMusiq sonic intelligence with digital first content craft, he believes brands can sound unmistakably themselves across reels, ads and short form formats.

BrandMusiq Founder and Soundsmith Rajeev Raja said the agency has spent years building sonic identities for leading brands, but their full potential is only realised when they are applied consistently and at scale. He described Admatazz scientific approach to social and digital content as ideal for taking sonic branding beyond big films and into everyday earpoints.

With this partnership, Admatazz is expanding its distinctiveness led marketing capabilities, aiming to ensure that brands can build memory structures not just visually but sonically in the formats where consumers spend the most time.

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