Britannia Milk Bikis revives Adengappa Kadhaigal Gen AI storytelling for Tamil families

Britannia Milk Bikis has brought back its Gen AI storytelling property for Tamil Nadu families with Adengappa Kadhaigal 2 point 0, created in partnership with agency Talented. The refreshed platform helps parents make storytime more interactive and rewarding by turning everyday objects into prompts for personalised tales.

The idea is simple stories can begin with anything around you. By scanning any Milk Bikis pack, parents and children can access a digital experience that generates customised stories in English or Tamil. The platform also suggests ways to use common household items as props during narration, encouraging kids to imagine beyond the screen and participate actively in every story.

This edition introduces a stronger participative layer. Families can record video narrations of their generated stories and upload them, with the most engaging entries eligible for weekly prizes and a chance to win a trip to Hong Kong. The format is designed to reward both creativity and consistency, turning storytime into a shared project for children and caregivers.

“For decades, Britannia Milk Bikis has been part of countless childhoods in Tamil Nadu, and Adengappa Kadhaigal 2 point 0 builds on that legacy in a fresh way,” said Siddharth Gupta, general manager marketing at Britannia.

“Through technology, we want to give parents simple tools to spark creativity at home without any complex setup. As a brand that has grown alongside Tamil Nadu, this edition allows us to enhance the moments families spend together.”

The return of Adengappa Kadhaigal strengthens Milk Bikis long standing connection with Tamil culture, which the brand has nurtured through initiatives such as A Bite on TN, Anaivarukkum and Flashback Pack. Each of these campaigns has celebrated local language, pride and insight, and the new edition continues that approach through play and storytelling.

To participate, families simply scan the QR code on a Milk Bikis pack, scan everyday objects to generate AI led stories, and then share a narration video for a chance to win rewards.

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