To mark World Television Day, Tata Play has introduced a new brand campaign titled Sach Mein Social Ho Jao that invites people to rediscover television as the original social network inside the home. In a time when most social interactions are filtered through screens, scrolls and notifications, the film nudges viewers to return to the simple act of watching together.
The campaign positions television as a medium that creates genuine togetherness rather than fleeting reactions. The narrative shows living rooms where breaks between shows turn into conversations, friendly rivalries over teams and storylines bring people closer, and shared laughter becomes the real measure of being social.
By contrasting quiet living rooms lit only by individual phones with scenes of families gathering around a television, Tata Play reframes the idea of social behaviour. The message is clear true connection happens through real voices, real reactions and real time responses, not just likes and comments.
The film reminds viewers that some of the loudest laughter, most intense debates and warmest memories are still tied to watching television at home whether it is a comedy marathon, a news discussion or a big match night. Tata Play uses that insight to encourage people to step away from solitary scrolling and re embrace television as a shared ritual.
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Launched across Tata Play social and digital platforms, the campaign prompts audiences to think about what being social actually means in a fast, always online world. In doing so, it reinforces television as a medium that continues to anchor daily life even as content consumption habits evolve.
