Agoda, the global digital travel platform, has announced a strategic partnership with Unpromptd, Asia’s fast-growing growth partner for global tech and digital companies. The collaboration is aimed at enhancing Agoda’s advertising strategy in India by building deeper relationships with local advertisers and connecting them with high-value travel audiences.

Through this association, Unpromptd will take the lead on localized sales strategy and advertiser engagement. The focus will be on industries such as travel, tourism, and hospitality, but also extend to fast-growing sectors like fintech, consumer goods, lifestyle, and electronics. The vision is to help brands capture visibility and drive measurable outcomes by leveraging consumer moments with precision and scale.

What makes this partnership powerful is Agoda’s ability to harness real-time travel intent signals. These insights identify audiences that are not only searching but actively planning trips, which makes them more conversion-ready. In a market like India, where digital consumers are increasingly mobile-first and international travel spending is surging, this creates a unique opportunity for brands to connect with future customers in a highly relevant way.

Akshay Mathur, Founder and CEO of Unpromptd, said the tie-up is about more than just reach. “Indian consumers are fast becoming some of the world’s most valuable travelers. Outbound travel crossed 31.7 billion dollars last year and individual spends can reach up to 5.8 lakh rupees per trip. Marketers want relevance and actionability, not just visibility. Agoda offers a platform that delivers all three,” he explained.

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Prashant Kala, Regional Director of Agoda Media Solutions, added that India remains a key growth market. “Unpromptd brings the right blend of local knowledge, trust, and expertise to help us scale our media offerings. Together, we are strengthening Agoda’s position as a performance-focused media platform in India while creating greater value for advertisers.”

As digital adoption accelerates and Indian travellers continue to explore the world at record levels, the partnership between Agoda and Unpromptd is set to reshape how brands engage with consumers in travel and beyond. By aligning global technology with local execution, the collaboration positions itself to unlock smarter, more impactful advertising opportunities in India’s fast-growing digital landscape.

 

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