Amazon Fresh has launched a heartwarming campaign that celebrates the love for mangoes and the special bond between an uncle and his nephew. Created by the agency Media. Monks, this ad brings to life the sweet memories and traditions shared over mangoes.
The Story in the Ad
The ad starts with an uncle preparing to visit his nephew. Instead of packing clothes, he's busy packing mangoes. His wife reminds him of the mango-eating competitions he used to have with his nephew. Due to the extra luggage, the driver suggests putting the mangoes on the car roof.
A Journey Full of Worries
During the long and bumpy journey, the uncle worries about the mangoes on the car roof. When they finally reach the nephew's place, they discover the mangoes are missing, leaving the uncle disappointed.
The Nephew's Quick Solution
To cheer up his uncle, the nephew quickly orders a variety of mangoes from Amazon Fresh, including Kesar and Alphonso Ratnagiri. Remembering their childhood competitions, the nephew invites his uncle to relive the tradition.
A Touching Memory
The nephew recalls how the uncle used to let him win by leaving the last mango for him. Moved by this memory, the nephew offers the last mango to his uncle as a sign of gratitude and love. The uncle, touched by the gesture, says, "I haven't come all this way just to see you lose," and gives the last mango back to the nephew.
Crafted by Media.Monks
This ad is the first time Amazon Fresh has focused on a specific fruit. It beautifully captures the emotional connection and the joy of sharing mangoes with loved ones.
Amazon Fresh's Previous Campaigns
In April 2024, Amazon Fresh released a campaign with Manoj Bajpayee, highlighting its commitment to providing high-quality fruits and vegetables. They introduced a ‘4-step quality check’ to ensure the best products for customers.
In May 2023, another ad emphasized how ordering groceries from Amazon Fresh is better than using quick commerce apps. Amazon Fresh delivers groceries in 2-4 hours, while quick commerce platforms promise delivery in under 10 minutes, competing with services like Blinkit, Swiggy Instamart, and Zepto.
