Asian Paints, a paint and décor company, has introduced a ‘Cricket Scholarship powered by NeoBharat’ for young cricket fans aged 5 to 14 years. This initiative aligns with the brand's motto, "Har Ghar Khelega, Har Ghar Khilega," showing their commitment to growth and opportunities in every home. The campaign features Virat Kohli to inspire both parents and children to apply for the scholarship.
NeoBharat's Vision
This scholarship is part of NeoBharat's goal to support dreams in smaller cities. It aims to find and nurture young cricket talent, giving them a chance to improve their skills and follow their passion. 100 young cricketers will receive a scholarship of Rs 2 lakhs each. Two former cricketers will judge the entries based on the skills shown in a professional setup.
Statement from Asian Paints CEO
Amit Syngle, MD and CEO of Asian Paints, said, "Our goal is to bring joy by creating beautiful homes. With NeoBharat, we support the aspirations of 'Progressive Bharat.' The Cricket Scholarship reflects our commitment to fostering change and progress. We want to help young cricketers build legacies that show the spirit of every Indian home."
The Ad Film
The ad film for the Cricket Scholarship shows children preparing to play cricket and being greeted by Virat Kohli. His presence brings optimism as he encourages the kids to shine in 'New India.' With a symbolic stroke of his paintbrush, Kohli transforms dull building walls, filling the town with new energy. The film highlights the transformation of homes and the nurturing of cricket talent through the scholarship.
Insights on the TVC
Syngle added, "Our ad film illustrates our goal to help India's dreams take flight through the Cricket Scholarship powered by NeoBharat, with Virat Kohli as the ambassador. It represents our effort to make 'Har Ghar Khelega, Har Ghar Khilega' a reality, spreading its influence and inspiring the pursuit of dreams across the nation."
