In Vimal Elaichi's latest commercial, Bollywood favourites Shah Rukh Khan, Ajay Devgn, Tiger Shroff, and Amyra Dastur come together, creating a memorable scene drenched in saffron.
Ad Details
The advertisement opens with Devgn and Khan trapped in traffic within a town's narrow lanes. After some frustration, Khan initiates the fun by suggesting they start throwing saffron, leading to a vibrant shower over the town square. Shroff joins in, targeting both Khan and Devgn with saffron, while Dastur also participates in the festivities. The ad concludes with the group making a stylish getaway.
Musical Touch
The catchy background song that accompanies the saffron throwing is sung by Ankit Tiwari, adding a musical flair to the spectacle.
Celebrity Influence and Public Reaction
Following the ad's release, fans quickly dubbed the collaboration the "Vimal Cinematic Universe," playfully comparing it to the Marvel Cinematic Universe. Social media was filled with humorous reactions, showcasing the ad's wide reach and the playful spirit it captured.
Health Concerns
Despite the ad's entertainment value, it has sparked a debate about the ethics of celebrity endorsements, especially for products associated with health risks like tobacco. This ongoing discussion highlights the conflict between celebrity influence and public health responsibilities.
While the ad was successful in garnering attention, it also rekindled conversations about the role of celebrities in promoting products with potential health implications. The blend of humour and controversy continues to stir public discourse on these important issues.
