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Brands Honor Mother's Day Across India
  • Advertising
  • Brands Honor Mother's Day Across India

    Discover how major brands in India creatively celebrated Mother's Day, highlighting the profound impact of mothers

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    Mother's Day ignites a wave of affection and gratitude towards mothers globally, and in India, brands leverage this day to connect emotionally with their audiences. Through various campaigns, companies use this occasion to portray the depth of motherly love and the significant role mothers play in our lives.

     

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    Creative Campaigns by Indian Brands

    Spotlight on Thoughtful Narratives and Emotional Engagements

    Here’s how some well-known brands in India commemorated Mother’s Day, each bringing unique perspectives to this special day.

     

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    McDonald's India: Celebrating with Heart

    A Tale of Innocence and Love

    McDonald's in North and East India shared a touching story of a young boy, Ashu, who goes out of his way to make Mother's Day special with a simple yet heartfelt gesture, despite the imperfections of his handmade card.

     

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    Kotak Life: A Tribute to Unconditional Love

    Digital Film on a Mother’s Endless Support

    Kotak Life's campaign acknowledged mothers' endless love and support through a digital film that beautifully expressed gratitude for mothers' selfless nature and their integral role in our lives.

     

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    MG Motor India: Wisdom Personified

    Mothers as the First Guides

    MG Motor celebrated the intuitive care mothers provide, paralleling a mother's instincts to the AI assistant in their cars. This campaign highlighted mothers as the primary navigators of our lives.

     

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    SBI Life Insurance: Celebrating Mother's Professional and Personal Roles

    Mothers as Inspirations

    SBI Life Insurance's campaign praised the dual role of mothers as professionals and caregivers, showing how they inspire their children and balance demanding careers with motherhood.

     

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    Shoppers Stop: Encouraging Mothers to Take a Break

    Acknowledging Mothers’ Full-Time Role

    The #TakeABreakMom campaign by Shoppers Stop focused on the often overlooked full-time job of being a mother, encouraging society to appreciate and acknowledge their hard work and dedication.

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    Bandhan Life: The First Life Insurance

    Highlighting a Mother’s Protective Instinct

    Bandhan Life's poignant film depicted the mother as the first and most reliable form of life insurance, showcasing the deep bond and protective nature of maternal love.

     

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    Himalaya BabyCare: Celebrating Mothers’ Strength

    #StrengthOfLove Film

    This campaign paid homage to the resilience and strength of mothers, demonstrated through a challenge where individuals tried to manage tasks while holding weights, paralleling how mothers often manage responsibilities while caring for their children.

     

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    Duroflex: Advocating for Mothers’ Rest

    View this post on Instagram

    A post shared by Sumouli Dutta | Illustrator (@woodledoodledesigns)

    Promoting Uninterrupted Sleep

    Duroflex’s Mother’s Day campaign addressed the late-night work culture that affects mothers' rest schedules, advocating for better sleep and rest for hardworking mothers through the #9KeBaadNo campaign.

     

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    Johnson's Baby: Supporting Diverse Motherhood Journeys

    Stories of Adoption, IVF, and More

    Johnson's Baby focused on the varied journeys to motherhood, including adoption and IVF, reinforcing their commitment to supporting all mothers regardless of their path to motherhood.

     

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    Safed Detergent: The Purity of a Mother's Love

    An Ad That Touches the Heart

    Safed Detergent’s campaign captured the essence of motherhood through the story of a mother who rushes to the hospital after her son's accident and shows compassion towards all involved, highlighting her pure and selfless love.

     

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    These campaigns not only celebrate mothers but also aim to influence societal views on motherhood. They reflect the changing dynamics of motherly roles and emphasize the respect, love, and appreciation mothers deserve every day, not just on Mother’s Day. These stories and narratives help strengthen the emotional bond between brands and their audiences, underscoring the power of thoughtful engagement in advertising.

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    Chirag Alawadhi

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