Citroën India Appoints MS Dhoni as Brand Ambassador

Citroën, the French carmaker, has announced that cricket legend Mahendra Singh Dhoni is now their brand ambassador in India. This partnership aims to highlight making the right choices when buying a car.

MS Dhoni: Captain Cool

Known as Captain Cool, Dhoni represents excellence and reliability. These values match Citroën's focus on delivering quality. The brand is known for understanding customer needs and making cars with advanced comfort, modern styling, and spacious interiors.

Citroën's Excitement

Shishir Mishra, brand director at Citroën India, said, "We are thrilled to welcome Mahendra Singh Dhoni into the Citroën family. His constant innovation and reliability have made him a dependable leader in Indian cricket. Our partnership with Dhoni reinforces our commitment to the Indian market. His humility and dedication to excellence align with our brand values, and our shared focus on sustainability strengthens our connection."

Dhoni's Debut Campaign

Dhoni will soon appear in a new campaign for Citroën. Expressing his excitement, Dhoni said, "As a car enthusiast, I am excited to join Citroën, a brand known for innovation and engineering. Citroën's commitment to electric mobility and sustainability aligns with my values. Their philosophy of understanding customer needs and making meaningful innovations resonates with me. I look forward to this journey with Citroën, contributing to their legacy of over 100 years of excellence."