DBS Bank India has become the exclusive banking partner for the new movie 'Srikanth', a biopic portraying the life of Srikanth Bolla, a visually impaired industrialist. This partnership includes unique promotional strategies like in-film branding, collaborative videos, and engaging social media contests.
Movie Synopsis
'Srikanth' stars Rajkummar Rao and focuses on the true story of Srikanth Bolla, who founded Bollant Industries. Despite being visually impaired, Bolla created a company that not only succeeds in business but also champions environmental friendliness and provides opportunities for differently abled people.
Promotional Strategies
DBS Bank India plans to use this partnership to enhance its visibility and connect with audiences. The bank will feature in the film itself, collaborate on videos branded with both the film and the bank, and run contests on social media to engage potential customers. Additionally, branding will be visible across the bank's branches and offices.
Engaging with Customers and the Community
As part of the movie's promotion, select customers had the opportunity to meet Rajkummar Rao, enhancing customer engagement and loyalty. Srikanth Bolla is also set to speak at a DBS-sponsored forum in Mumbai, further linking the bank with innovative and entrepreneurial themes.
Impact of the Partnership
Shoma Narayanan, a senior executive at DBS Bank India, expressed pride in the association with the 'Srikanth' movie, highlighting its alignment with the bank's values of inspiration and inclusivity. The film's message encourages viewers to believe in their abilities and pursue their dreams, resonating with the bank's ethos of empowering individuals and communities.
Broader Community Engagement
The partnership between DBS Bank India and the 'Srikanth' movie is part of a larger strategy by the bank to engage with impactful stories that resonate with a wide audience. This strategy includes previous sponsorships like the documentary about Netaji Subhas Chandra Bose, demonstrating the bank’s commitment to sharing powerful narratives that foster community and historical awareness.
DBS Bank India continues to leverage its partnerships to not only promote its services but also to inspire and engage with its community, demonstrating a commitment to "live more, bank less."
