With the ICC Men’s T20 World Cup starting on June 2, 2024, cricket fans in India are gearing up to cheer for the Men in Blue. To make this cricket season even more exciting, Disney+ Hotstar has launched a new campaign featuring Bollywood actor Kartik Aaryan. This campaign, titled "Free for All, Har Match, Har Ball," highlights the ease of streaming live cricket matches for free on mobile devices.
New Ad Campaign
As part of the campaign, Disney+ Hotstar has released a new ad film set in a village. This ad emphasizes their ‘Free on mobile’ offering, ensuring cricket fans across the country don’t miss any action. The ad shows everyday village scenarios like power cuts and families fighting for the TV remote, with a fun twist.
Concept and Direction
The ad, conceptualized by the Disney+ Hotstar team and directed by Vijay Maurya, showcases the ‘Free on mobile’ feature. It also highlights the app’s special data saver mode for matches, so viewers don’t have to worry about running out of data.
Kartik Aaryan's Connection to Cricket
Kartik Aaryan, the face of the campaign, shared his love for cricket. He said, "Cricket in India isn't just a game; it's a bond that connects us all, regardless of age or background. Watching the World Cup with my family was always exciting, and my love for cricket will never fade."
First Match Details
The first match of the ICC Men’s T20 World Cup will be between the USA and Canada on June 2, 2024, at 6:00 AM IST. The tournament, hosted by the West Indies and the USA, will feature 20 teams competing in 55 games for the championship.
Disney+ Hotstar’s campaign, featuring Kartik Aaryan, makes it easier for cricket fans to enjoy live matches for free on their mobile devices. This initiative ensures that fans, even in remote areas, can stay connected to the excitement of the ICC Men’s T20 World Cup 2024.
