Dollar Industries Ltd, a leading name in the Indian hosiery market, has announced its association with renowned South Indian actor Mahesh Babu for their brand Big Boss. This strategic collaboration aims to enhance Dollar Industries' brand presence and connect with a wider audience in Southern India. To mark this partnership, the company has launched a comprehensive 360-degree marketing campaign for its Dollar Bigboss product range.

 

Campaign Strategy

  • 360-Degree Marketing Campaign:
    • The integrated campaign targets Dollar Bigboss’s audience across Southern states, utilizing a multi-channel and multi-platform approach.
    • The campaign aims to create a lasting impression on consumers by showcasing the brand’s commitment to innovation, comfort, and style.

 

Product Range and Market Focus

  • Expanded Portfolio:
    • The Dollar Bigboss portfolio now includes innerwear, athleisure, gym-wear, and casuals for men.
    • The campaign, featuring Mahesh Babu, aims to strengthen the brand's presence in South India, leveraging his immense popularity and strong audience connection.

 

 

 

Brand Ambassadors

  • Mahesh Babu:

    • Known for his charisma and excellence, Mahesh Babu perfectly aligns with the brand’s ethos of quality, reliability, and style.
    • His association is expected to bring a fresh and dynamic appeal to Dollar Industries, resonating with various demographics in the South Indian market.

  • Akshay Kumar:

    • Akshay Kumar continues to be the overall brand ambassador, while Mahesh Babu has been specifically roped in for the southern market. This strategic decision highlights the importance of this market for the company’s growth.

 

Marketing Channels

  • Television Commercials
  • Print Media
  • Social Media Platforms
  • In-Store Branding
  • Product Packaging
  • Outdoor Media

 

Conclusion

Dollar Industries’ comprehensive marketing approach, featuring Mahesh Babu, is designed to cover maximum consumer touchpoints, boosting brand recall and fostering consumer engagement and loyalty. This strategic collaboration and 360-degree campaign aim to reinforce Dollar Bigboss’s position in the South Indian market, showcasing its innovative product range and commitment to quality.