From Late-Night Calls to Leading India’s Digital Transformation: The Rise of Esta Global’s Prashanto Kumar Das

When most teenagers were figuring out their first steps in college, Prashanto Kumar Das was already in business conversations with CEOs in Australia and New Zealand. At 18, he was working as a freelance web consultant, juggling international time zones and high expectations. Those early years gave him a front-row seat to how global companies approached digital. They were data-obsessed, design-conscious, and deeply committed to building long-term brand value through technology.

But something was missing. While he was gaining international experience, he couldn’t shake the feeling that his own country was on the verge of a digital explosion. The contrast between global digital maturity and India’s underutilized potential inspired him to act. In 2014, he founded Esta Global not to follow the global market, but to lead the domestic one. At a time when many advised him to stick with international clients for better money and easier workflows, Prashanto made the tougher choice. He chose India.

And it was not an easy ride. In the early years, Indian brands were still skeptical. Most small and mid-sized businesses saw websites and SEO as optional add-ons rather than growth drivers. Concepts like CRM, automation, or customer journeys felt too abstract or expensive. That gap meant Prashanto and his team had to become not just service providers, but educators.

He traveled across cities, conducted workshops, and spent years demystifying the digital landscape. He explained why a solid brand strategy mattered, why Google rankings were not just vanity but visibility, and how the right tools could turn leads into loyal customers. It was a grind, but it paid off.

Today, Esta Global works with a wide range of Indian brands, helping them grow sustainably in a world where digital is no longer optional. The most rewarding part? Many of the businesses he partnered with in 2016 are still clients. In an industry where retention is rare, that kind of loyalty speaks volumes.

Prashanto’s journey is not just about building a company. It is about building belief in the power of digital, in the potential of Indian businesses, and in the idea that real impact begins with commitment. Esta Global is now helping shape that belief across sectors, one brand at a time.

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