Domino's Introduces Cheesiken: The Juiciest, Sauciest & Cheesiest Chicken in Town

Domino’s Pizza, one of India’s largest pizza chains, has launched a unique chicken product called Cheesiken, along with a new portfolio of chicken-based products. This expansion caters to the diverse tastes of chicken lovers and underscores Domino’s commitment to innovation and offering a wide range of delicious options to its customers.

Cheesiken by Domino’s: The Star of the Show

• Product Description:

  • Cheesiken is a unique creation featuring a bed of flavorful grilled chicken layered with sauces and cheese, topped with vegetables and rice. It combines the best of cheese and chicken in an unprecedented way.

• Flavor Choices:

  • The Cheesiken range is available in three flavors: Cheesy Garlic, Tangy Tomato, and Hot & Fiery.
  • Paired with specially crafted rice, the Cheesiken meal offers a delicious, tasty, and filling experience, suitable for lunch, dinner, or any hearty craving.

Marketing and Launch

• Official Statement:

  • Chella Pandyan, Chief Growth and Marketing Officer at Domino’s India, stated, “We constantly evolve our portfolio to align with consumer expectations. This new portfolio and the introduction of Cheesiken represent our passion for culinary creativity and our commitment to continually enhancing our menu. We are excited to bring these new offerings to our customers.”

• TVC Launch:

  • To introduce Cheesiken, Domino’s has launched a TV commercial showcasing the irresistibility of its newest range, emphasizing the unique and delectable experience it offers.

Availability and Pricing

• Regions:
  • The new range is being introduced in Tamil Nadu and Kerala starting from 15th July.
• Affordability:
  • Cheesiken is offered at affordable prices to ensure accessibility to a broad customer base.

Conclusion

Domino’s new Cheesiken range highlights the brand's dedication to culinary innovation and expanding its menu to meet diverse consumer tastes. By introducing such unique and flavorful options, Domino’s continues to enhance its appeal and deliver exceptional dining experiences to its customers.