E-mobility brand EMotorad is turning up the intensity with its new campaign, Made for More, featuring actor and reality show icon Rannvijay Singha. The campaign introduces Ranger — the brand’s rugged, performance-led electric cycle built for riders who demand more from their commute, their adventures, and their lifestyle.
The film plays with Rannvijay’s bold, adventurous persona, creating a playful scene where a look-alike version of the actor appears alongside him. The creative blend of humour and dramatic energy highlights the versatility of the Ranger across terrains — from narrow urban streets to wild off-road trails.
“When I first saw the Ranger, it instantly felt familiar — bold, rugged, and full of character,” Rannvijay said. “It’s not just about reaching your destination; it’s about the emotion of the journey. The Ranger is built for people who stop at nothing.”
Kunal Gupta, co-founder and CEO of EMotorad, believes Rannvijay is the perfect embodiment of the brand’s spirit. “Adventure, toughness, and fun — that is exactly what the Ranger stands for. The campaign brings a clever twist to a reality-show narrative, uniting Rannvijay’s energy with the product’s DNA.”
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The collaboration reflects EMotorad’s ambition to build a lifestyle-driven mobility brand. As performance e-cycles gain traction in India, young consumers now view them as expressions of identity, independence, and aspiration — not just transport tools.
By blending celebrity cachet, humour, and aspirational storytelling, the Ranger campaign gives EMotorad a differentiated voice within a fast-expanding market. The film is now live across digital channels.
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