Wakefit, a sleep solutions company, has launched a new ad campaign featuring international influencers Drew Hicks and Agu Stanley Chiedozie. These creators are famous for their fluent Hindi and funny videos on social media.
Scene Setting and Roles
In the ad, Hicks plays a Wakefit salesperson who helps customers with their questions. Chiedozie is one of the customers who gets into a small fight with another shopper while looking for a mattress.
Advertisement Content
The ad starts with a customer entering a Wakefit store to buy a mattress. Hicks greets him in fluent Hindi, impressing everyone. As they talk about mattresses, Chiedozie accidentally bumps into the customer, leading to a heated argument. They use common fight phrases like "Chacha vidhayak hai humara" and "Tu jaanta hai main kaun hun?"
To prevent the argument from escalating, Hicks stays calm and intervenes. He asks, "Chote bacche ho kya?" (Are you a kid?), to which Chiedozie replies, "Ye chota baccha hai" (He is a kid), pointing to the man he was arguing with. Hicks then shows them the new Wakefit XpertGrid Mattress with cooling technology.
Product Details and Features
Hicks explains that the new mattress has over 3,300 air channels, providing maximum air circulation for a cool and comfortable sleep. He claims that this mattress will improve sleep quality due to its advanced features.
Social Media Impact and Reception
After trying the mattress, both customers feel refreshed and shake hands, indicating they are now "cool." The customer invites Chiedozie for tea, and he agrees, saying he would enjoy tea with snacks.
The Wakefit XpertGrid Mattress costs Rs 10,499 and is available on the company's website and in stores. Hicks, who is American, and Chiedozie, who is Nigerian, have promoted the ad on their Instagram profiles, gaining significant attention. Viewers praised their creativity and comic timing, asking for more ads like this.
This is the first time a brand has used international influencers to promote its products in India. The country is seeing a rise in international content creators who speak Hindi fluently and make popular humorous videos. Other such creators include Yechan C Lee from South Korea, Ved Campbell Maddison from the UK, and Johan Bartoli and Hampus Bergqvist from Europe.
