Adani Wilmar has introduced a new campaign called 'Banao Kuchh Hatke' for its Fortune Soya Chunks. This campaign, created by DDB Mudra, is designed to show the versatility of soya chunks and encourage people to try unique and diverse recipes.
Voices Behind the Ads
The campaign features advertisements narrated by the talented actor Jaaved Jaaferi in Hindi and former cricketer Sourav Ganguly in Bengali. These films are being shown on TV and various digital platforms like YouTube, Instagram, and Facebook.
Fun and Surprising Recipes
In the ads, Jaaved Jaaferi and Sourav Ganguly humorously guess what dishes are being prepared with Fortune Soya Chunks. Even if their guesses are wrong, viewers are sure to find delightful and surprising recipes. The campaign aims to inspire viewers with new and exciting culinary ideas.
Chefs and Packaging
To reach more people, the brand has partnered with famous chefs who will share their special recipes using Fortune Soya Chunks. Additionally, the product packaging will feature unique dishes that can be made with soya chunks, including a QR code that directs consumers to a microsite with even more recipes.
Campaign Insights
Jignesh Shah, the head of media and brand at Adani Wilmar, shared that the goal of the campaign is to inspire people to create unique dishes using Fortune Soya Chunks. He emphasized the importance of showcasing how versatile and delicious soya chunks can be through innovative recipes.
Maintaining Entertainment Value
Rahul Mathew, the chief creative officer at DDB Mudra, mentioned that the main challenge was to keep the ads entertaining while also showing the variety of dishes that can be made with Fortune Soya Chunks. The unique voices of Jaaved Jaaferi and Sourav Ganguly added a special touch to the campaign, making it stand out.
Nationwide Reach
The 'Banao Kuchh Hatke' TV commercial is set to air on major television channels across the country. It invites viewers to explore new cooking ideas and rediscover the joy of cooking at home with Fortune Soya Chunks.
Digital Presence
A special microsite has been created featuring a range of unique recipes using Fortune Soya Chunks. This platform aims to inspire consumers to go beyond traditional cooking and try out new, exciting culinary ideas.
