Goibibo, a leading online travel booking platform, has embarked on a novel collaboration with acclaimed actors Jayaram and his son Kalidas. This initiative aims to enhance the brand's outreach and appeal through region-specific communications.
The collaboration is marked by the release of a digital video that stars the father-son duo, drawing inspiration from a scene from a popular movie. This campaign builds on the success of a previous promotion featuring Kareena Kapoor Khan, leveraging cultural motifs from Tamil Nadu and Kerala to resonate with the audience.
Raj Rishi Singh, the Chief Marketing Officer of Goibibo, highlighted the company's commitment to delivering personalized travel experiences. He emphasized the importance of tailored communication, stating that partnering with Jayaram and Kalidas was an intentional choice to bridge connections with diverse age groups across specific regions.
Jayaram and Kalidas express their enthusiasm about their association with Goibibo, intending to showcase the cultural essence of Tamil Nadu and Kerala. They aspire to weave Goibibo's travel solutions into the fabric of their communities, thereby enriching travel experiences for their audience.
The campaign also showcases Goibibo's focus on offering value to its customers by providing attractive discounts and a vast selection of hotel accommodations. It aims to simplify the travel planning process for various groups, including those journeying solo, with friends, or with family.
The promotional video, featuring a special 50% discount on the first hotel booking, is available on Goibibo's social media channels. This initiative not only aims to captivate viewers but also to encourage them to explore and experience travel with Goibibo's personalized services.
