Dabur Hajmola proudly recognises Dorris Francis, a traffic manager, in its 'Achai ka Chatkara' initiative, honouring individuals who positively impact their communities.
What is 'Achai ka Chatkara'?
In its ongoing commitment to acknowledging the unsung heroes of society, Dabur Hajmola, a digestive product under the umbrella of Dabur India, champions individuals like Dorris Francis through its 'Achai ka Chatkara' campaign. Through a compelling video narrative, the campaign highlights the remarkable story of Dorris, a 64-year-old traffic manager whose life took a tragic turn 14 years ago when her daughter lost her life at a busy traffic junction.
Despite her profound loss, Dorris chose to transform her grief into a beacon of hope, dedicating herself to managing traffic at the same junction every day, armed only with a smile and unwavering determination. Her selfless act has touched countless lives, serving as a source of inspiration and resilience within her community.
Dabur's Marketing Team Response
Ajay Singh Parihar, Head of Marketing - OTC at Dabur India, expressed, "We are committed to celebrating the resilience and determination of the unsung heroes in our society. Through our 'Achai ka Chatkara' campaign, we aim to spotlight the stories of these everyday champions who have overcome adversity and made significant positive impacts in their communities. It is with great pride that we feature Dorris Francis in our latest video, hoping to inspire others to spread kindness and goodness in their unique ways."
Through 'Achai ka Chatkara', Dabur Hajmola seeks to honour the often-overlooked women who contribute to making the world a better place, one day at a time. Dorris' story serves as a poignant reminder of the transformative power of resilience and the profound impact one individual can have on their community.
Parihar further emphasised,
As responsible citizens, it is upon us to serve our society and effect change by undertaking impactful endeavours that positively influence the lives of others. Let us take a moment to express our gratitude to all the unsung heroes and heroines for their selfless service, and let us amplify their efforts to create a more compassionate world.
Dabur Hajmola encourages everyone to share the untold stories of these heroes using #AchhaiKaChatkara, to feature deserving narratives on our Instagram handle, @hajmolaindia, as a token of appreciation.
Take a look Dorris' story in Dabur's latest campaign:
