India Gate Foods has partnered with renowned actress Vidya Balan for Phase 5 of its ongoing voting awareness campaign, "Apne Vote Se No Compromise." This initiative aims to increase societal awareness and encourage civic engagement by transforming Election Day from just a holiday into a day of significant civic duty.
Importance of Voting
The campaign highlights the message, "Pehle Matdaan, Phir Araam" (Vote First, Relax Later), emphasizing the importance of voting as a cornerstone of responsible citizenship. India Gate Foods has joined hands with various personalities, including Tisca Chopra, Baba Sehgal, Gaurav Gera, Bhagyashree, Dalip Tahil, and Shubham Gaur, to spread this crucial message.
Vidya Balan's Involvement
Vidya Balan expressed her enthusiasm about the campaign, stating, "I'm happy to be associated with this vital message, emphasizing the importance of exercising one's right to vote. I'm glad to collaborate with India Gate Foods to help spread this crucial message to the public: 'Apne Vote Se No Compromise.'"
Campaign's Core Message
The campaign aligns with India Gate Food's values of quality, integrity, and responsibility. The company urges citizens to make 'No Compromise' with their vote, highlighting the pivotal role every individual plays in shaping the nation's future. By instilling a sense of civic duty and encouraging active participation in the electoral process, India Gate Basmati Rice aims to foster a culture of responsible citizenship.
Commitment to Social Change
Mitika Malhotra, head of digital marketing and corporate communication at KRBL (India business), said, "We are thrilled to embark on this journey alongside such esteemed personalities who share our commitment to social change. Through 'Apne Vote Se No Compromise,' we aim to spark a significant shift in societal attitudes towards elections, empowering citizens to realize their vote’s influence in shaping the nation’s destiny."Driving Positive Change
As India's leading Basmati rice brand, India Gate Foods takes pride in leveraging its platform to drive positive change and contribute to the nation's progress. With this campaign, India Gate Foods reaffirms its dedication to fostering a more engaged, responsible, and participative democracy.
