Jewelbox and Vaani Kapoor celebrate self love with lab grown diamond campaign

Lab grown diamond jewellery brand Jewelbox has unveiled its latest campaign featuring actor Vaani Kapoor, framing fine jewellery as a quiet expression of self love and modern luxury rather than something reserved only for big occasions.

Built around the thought that you do not always need to talk about your success because your shine can speak for you, the film follows intimate moments of a woman choosing herself first. She reaches for pieces that match her mood, her pace and her idea of happiness, treating jewellery as a part of her daily rhythm.

The campaign line Dil ki baat heero se kaho say it with a diamond positions Jewelbox pieces as markers of personal milestones, private wins and everyday joy. Instead of grand declarations, the storytelling leans into softer, reflective scenes that show jewellery as a form of self expression that fits naturally into workdays, evenings out and quiet downtime.

On screen, Vaani Kapoor wears a range of Jewelbox designs, from classic necklaces and earrings to rings and bracelets. The collection is aimed at consumers who want luxury that feels both refined and responsible, with lab grown diamonds presented as an ethical choice that does not compromise on sparkle or craftsmanship.

“This campaign is inspired by the idea that sometimes the most powerful statements are made without words your shine says it all,” said Vidita Kochar Jain, co founder at Jewelbox. “Vaanis natural appeal makes her the perfect voice for a brand that celebrates self expression through meaningful statement jewellery.”

Timed ahead of the wedding season, the campaign also speaks to brides and shoppers who are looking for pieces that feel personal and wearable long after the ceremonies end. Jewelbox positions its designs as timeless companions rather than one time purchases, reinforcing its promise of conscious luxury for everyday life.

Created by The Ridikulus, the film will roll out across Meta, YouTube and OTT platforms supported by digital media to reach audiences nationwide.

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