KEI Wires and Cables, an Indian electrical product company, has introduced a new product called Conflame Green + house wire. This product is being promoted through a new advertising campaign.
Campaign Details
The campaign will be featured on various platforms:
- TV
- Print media
- Digital and social media
- Out-of-home advertising (OOH)
- Metro trains
Celebrity Endorsement
The campaign includes famous players from Royal Challengers Bengaluru (RCB) such as:
- Virat Kohli
- Mohammad Siraj
- Dinesh Karthik
Innovative Features
The new advertising campaign will also introduce AI-enabled integration for customers and channel partners.
Company Statements
Anil Gupta, Chairman-cum-Managing Director, KEI Industries
"We are excited to partner with Royal Challengers Bengaluru, a popular and strong T20 brand. KEI, serving customers in 60 countries, finds great synergy with RCB. This partnership leverages the T20 league to build and strengthen our brand awareness globally."
Akshit Diviaj Gupta, Director, KEI Industries
"I am thrilled to announce our partnership with RCB. This partnership will elevate sports in India and increase KEI brand recognition nationwide. It will strengthen our relationship with customers and open new business opportunities."
