M Baazar, an esteemed player in the realm of fashion retail across eastern India, proudly unveils its strategic collaboration with renowned Bollywood luminary Kriti Sanon, appointing her as the brand's latest ambassador. In a calculated move to enhance its brand image, the company also extends a warm welcome to the accomplished actor Pavail Gulati, enlisting him as another distinguished face to represent its ethos.
Kriti Sanon, a recent recipient of the prestigious National Film Award and a two-time laureate of the coveted Filmfare Award, stands as a beacon of style and elegance within the Indian entertainment industry. Her illustrious career trajectory, coupled with a coveted berth on Forbes India's esteemed Celebrity 100 list for the year 2019, solidifies her status as a bona fide fashion icon, rendering her a natural fit for M Baazar's vision.
Expressing her profound elation regarding the strategic partnership, Kriti effuses, "Upon encountering the exquisite collection curated by M Baazar, I was immediately captivated by its contemporary allure and fashion-forward appeal, seamlessly resonating with my personal style ethos."
Echoing Kriti's sentiments, Pavail Gulati underscores, "M Baazar's unwavering commitment to delivering cutting-edge trends and superior-quality apparel is truly commendable. I am immensely thrilled to align with a brand synonymous with sophistication and flair."
Sanjay Saraf, the esteemed CMD of M Baazar, conveys his jubilation at securing the esteemed collaboration, asserting, "We are elated to welcome Kriti Sanon and Pavail Gulati as esteemed members of our brand family. This strategic partnership marks a monumental leap forward for M Baazar, and we are confident that it will propel fashion standards to unprecedented heights, setting a new benchmark for style and innovation."
With an extensive network encompassing over 155 stores scattered across 9 Indian states, M Baazar is well-positioned to cater to the discerning tastes of today's fashion-forward demographic. The integration of Kriti Sanon and Pavail Gulati into the brand's narrative not only enhances its market presence but also heralds a new era of innovation and style, signalling a paradigm shift in the realm of fashion and aesthetics.
