MG (Morris Garages), a British car brand with a 100-year legacy, has launched its ‘100-Year Limited Edition’ across several models: MG Hector, MG ZS EV, MG Astor, and MG Comet. These models feature the iconic 'Evergreen' colour, inspired by British racing history.
Celebrating a Century of Excellence
To mark this milestone, MG has introduced a digital campaign and a CGI film celebrating its century-long legacy of performance and craftsmanship. The film showcases MG's rich history and its leadership in motor racing, highlighting the brand's commitment to innovation and excellence.
Nostalgia Meets Innovation
The centenary campaign blends MG's historic achievements with its current innovative spirit. It aims to position MG as a brand known for its rich motoring heritage, which continues to appeal to car buyers today.
Special CGI Film
As part of the celebration, MG created a special film using CGI technology. This film brings the British racing legacy and MG's 100-year story to life, appealing to both longtime fans and a new generation of car enthusiasts.
Limited-Edition Models
The limited-edition models will be available at the following prices: MG Hector starting at INR 21.20 lakh, MG ZS EV at INR 24.18 lakh, MG Astor at INR 14.81 lakh, and MG Comet at INR 9.40 lakh.
