MyGlamm and POPxo have launched a new campaign called #TwistOfLove, featuring the MyGlamm POPxo Love Collection, available only on Myntra. This campaign aims to celebrate individuality and break traditional beauty norms, resonating especially with Gen Z.
Campaign Highlights
The #TwistOfLove campaign by POPxo, part of the Good Glamm Group, introduces the vibrant MyGlamm POPxo Love Collection. This collection includes innovative products like the 2-in-1 Lip Duo, 2-in-1 Face Duo, and Eye Duo. The campaign is all about celebrating unique and unconventional love.
Embracing Uniqueness
The campaign encourages people to break free from boring norms and express their love and individuality. The fun and colourful packaging of the MyGlamm POPxo Love Collection reflects this spirit, adding joy and spontaneity to everyday life.
Brand Vision
Ketan Bhatia, Group Brand Director of Good Glamm Group, stated, "At POPxo, we believe that love knows no bounds, and beauty comes in all forms. The #TwistOfLove campaign captures the essence of the MyGlamm POPxo Love Collection. Our goal was to reflect the campaign's spirit of embracing the unexpected in the unique packaging and innovative product formulations. We're excited to have MyGlamm POPxo exclusively on Myntra, a platform that shares our commitment to unique and exciting beauty products."
Partnership with Myntra
Anmol Sikka, Senior Director of Beauty and Personal Care at Myntra, added, "We're thrilled to offer the POPxo Love Collection exclusively on Myntra. This collaboration combines innovative beauty products with Myntra Beauty's seamless shopping experience, perfectly catering to Gen Z's vibrant spirit. The #TwistOfLove campaign encourages our customers to embrace their individuality and unique style."
The #TwistOfLove campaign by MyGlamm and POPxo invites everyone to embrace their unique experiences and express love in a playful way. The MyGlamm POPxo Love Collection is now available on the POPxo website, MyGlamm App, and Myntra website and App.
