On Menstrual Hygiene Day, Paree Sanitary Pads, a brand from Soothe Healthcare, launched its latest initiative, #EaseHerWorkFlow. This campaign is part of the broader #Pareevartan movement, which focuses on raising awareness and educating people about menstrual hygiene.
Promoting Period-Friendly Workplaces
The #EaseHerWorkFlow campaign advocates for workplaces to be more supportive of women during their menstrual cycles. Research from CIPD indicates that many employees don’t report menstrual-related absences to their managers, highlighting the stigma that still exists. Additionally, a significant number of employers don’t offer any support for menstrual health.
Campaign Film and New Policies
The campaign features a film that emphasizes the need for workplaces to support women during their periods. The film encourages the implementation of measures that make menstruation a normal and respected part of professional life. Paree Sanitary Pads has also introduced a Period Work from Home Policy, which allows women to work from home during their periods. This policy aims to provide flexibility and support to help women maintain productivity and well-being.
Men’s Role in Supporting Women
The campaign also highlights how men can support their female colleagues by fostering an inclusive work environment and advocating for menstrual health policies. By understanding and supporting women, men can contribute to creating a more equitable workplace.
Statements from Soothe Healthcare
Sahil Dharia, founder and CEO of Soothe Healthcare, stated, "Our goal with the #EaseHerWorkFlow campaign is to normalize menstruation in all aspects of life, including the workplace. We want society to take meaningful steps to make menstruation a dignified experience for women. By raising awareness and educating people, we hope to create a supportive environment for menstrual hygiene."
Marketing Lead’s Perspective
Shruti Kapoor, the marketing lead at Soothe Healthcare, added, “At Paree, we strive to have real conversations about menstruation. Our campaigns reflect this commitment. With #EaseHerWorkFlow, we want to show how a supportive environment can help women succeed at work. Small gestures can bring significant change in how menstruation is perceived and handled in workplaces.”
