Philips India teams up with Red Bull for an exciting adventure at the Soapbox Race in Hyderabad. They're bringing innovation to the track with a car shaped like the OneBlade, aiming to engage with the energetic Gen Z crowd.
The collaboration is part of Philips' strategy to connect with younger audiences in unconventional ways. By infusing the spirit of 'Move Fearlessly' into the race, they're showcasing OneBlade's grooming tech in action.
Deepali Agarwal, Philips India Subcontinent's Personal Health Business Head, expresses excitement, stating, 'Partnering with Red Bull Soapbox Race aligns perfectly with our focus on youth. Our OneBlade soapbox cart embodies our philosophy of #MoveFearlessly.'
This partnership goes beyond mere product placement. It's about inspiring confidence and bold choices among the youth.
Philips plans to integrate OneBlade's grooming tech into the race experience, offering backstage styling and a 'Move Fearlessly' spray painting wall.
They'll also leverage social media to share the excitement, aiming for over 100 million impressions.
Get ready for the Red Bull Soapbox Race on March 3, 2023, promising a day of creativity, laughter, and adrenaline-fueled action in Hyderabad. Don't miss the innovation on wheels.
