Sonakshi Sinha has taken on a new role as both an investor and the brand ambassador for Plus Gold, an innovative gold investment application in India. This collaboration was highlighted during a new ad campaign released on the Akshaya Tritiya festival, a significant time for new investment beginnings.
Details of the New Ad Campaign
The advertisement, directed by Chidambaram S. Poduval of 'Manjummel Boys' fame, offers a modern take on investing in gold, moving away from traditional methods. It positions Plus Gold as a fresh and authentic choice for today’s digital-savvy savers and investors.
Background of the Investment
Sonakshi’s involvement in Plus Gold began when she joined Varun Dua, the founder and CEO of Acko, who had earlier invested in the app during its presentation on Shark Tank India Season 3. Her decision to invest and represent Plus Gold brings a high-profile endorsement to the app, enhancing its visibility and credibility.
Impact of the Celebrity Endorsement
According to Plus Gold co-founders Raj and Veer, Sonakshi’s participation has significantly boosted the app's appeal. They noted the happy coincidence of her Instagram handle, @AsliSona, which means 'pure gold', aligning perfectly with the brand’s emphasis on authenticity in the digital investment sphere.
Sonakshi Sinha's Perspective
Sonakshi expressed her enthusiasm about the partnership during Akshaya Tritiya, viewing it as a prosperous and golden opportunity to begin her journey with Plus Gold. She highlighted the significance of the festival as a time of abundance and blessings, which complements her new investment venture.
Broader Goals and Digital Strategy
Shrenik Gandhi, CEO of White Rivers Media and a digital partner of Plus Gold, emphasized that the partnership aims to democratize gold ownership. The goal is to make gold investment accessible and appealing to everyone in India, leveraging digital tools to simplify and smarten the investment process.
This collaboration between Sonakshi Sinha and Gold not only enhances the brand’s profile but also aims to transform how gold investments are perceived and undertaken in India.
