Fixderma Joins Forces with Delhi Capitals to Demystify Sunscreen Usage
In a strategic collaboration with the esteemed Delhi Capitals, Fixderma steps forward with its innovative #HarDinSunscreen campaign. This initiative is designed to dismantle prevalent sunscreen myths and advocate for its everyday application.
The campaign's forefront sees Delhi Capitals' stars Rishabh Pant, Mitchell Marsh, Kuldeep Yadav, and Axar Patel championing the benefits of Fixderma's Shadow Sunscreen. Through this promotional effort, the emphasis is laid on the message that sunscreen is an essential daily protective measure, not just a periodic accessory. Fixderma's Shadow Sunscreen stands out for its non-greasy formula, subtle finish without any white residue, and comprehensive protection against the sun's rays.
The campaign's centerpiece is an advertisement starring Rishabh Pant, who endorses the daily use of Fixderma Shadow Sunscreen, backed by expert recommendations. Additional advertisements showcase the unique attributes of the product through the experiences of Kuldeep Yadav, Mitchell Marsh, and Axar Patel.
Shaily Mehrotra, the visionary CEO of Fixderma, shared her enthusiasm about the initiative, stressing the importance of integrating sun protection into daily skincare routines.
By championing the hashtag #HarDinSunscreen, Fixderma aims to instill the habit of daily sunscreen application, regardless of whether indoors or outdoors.
Targeting a wide range of viewers, the campaign spreads its message across various channels, including Aaj Tak and general entertainment channels, as well as digital platforms such as Jio TV.
In partnership with the luminaries of Delhi Capitals, Fixderma's campaign, embodied by the slogan #HarDinSunscreen, endeavors to normalize the daily use of sunscreen.
