SBI Life Insurance has launched the 'Mummy Ki Apni Pehchaan' digital film to honour mothers who expertly balance their professional roles as Life Mitra—SBI Life’s term for their insurance agents—and their responsibilities as caregivers. This initiative shines a light on the dual roles many women embrace, inspiring both their families and clients.
Inspirational Stories from the Campaign
The campaign's film illustrates a day in the life of a Life Mitra, portraying how she manages her duties as an insurance advisor alongside her family commitments. It opens with a scene where a mother, despite being unwell, diligently manages work calls. Her daughter steps in to help, taking over her tasks for the day, highlighting the family's mutual support and inspiration.
The Dual Role of Life Mitras
These women, known as Life Mitras, not only provide financial advice but also cater to the emotional and practical needs of their clients, much like they do for their families. The film shows the life of Mitra’s daughter, who gains a deep appreciation for her mother’s professional role and her ability to juggle it with family life.
Views from Corporate Leadership
Ravindra Sharma, chief brand officer at SBI Life, emphasizes that mothers apply their nurturing instincts both at home and in their professional lives, making them exceptional at understanding and fulfilling the needs of their children and clients alike. The campaign is a tribute to these mothers, showcasing their ability to inspire and lead by example.
Collaboration and Creative Insights
Sahil Shah from Dentsu Creative, the agency partnering with SBI Life, notes that the campaign is based on real conversations with Life Mitra mothers. It aims to celebrate and empower these women by sharing their stories of balancing professional achievements with personal responsibilities.
The Broader Impact
The campaign not only highlights the professional capabilities of these mothers but also positions them as role models in their communities. SBI Life aims to support these women by creating an environment that nurtures their ambitions and helps them maintain a balance between their career goals and family duties.
This campaign by SBI Life Insurance is a powerful reminder of the strength and dedication of mothers who manage to excel both as professionals and as the backbone of their families.
