Swiggy, a popular food delivery platform, has launched a new campaign just in time for the T-20 cricket season. This campaign brings back the beloved 'Gulaab Jamun Uncle' and his wife, along with the famous cricket commentator Harsha Bhogle. The ads focus on quick delivery, ensuring Uncle enjoys his favorite sweets without any delay.
Funny and Relatable Ads
The campaign includes short, humorous ads that showcase Swiggy's commitment to fast and reliable service. In one ad, Uncle cleverly manages his food cravings while Aunty gets ready for a wedding, showing how Swiggy's quick delivery helps him enjoy his treats on time. These ads use everyday situations to highlight Swiggy's convenience and speed, connecting with cricket fans across the country.
Cricket and Quick Delivery
Supported by Harsha Bhogle's popular commentary, these ads draw a witty parallel between cricket and Swiggy's fast delivery. By featuring a single item being delivered, the ads subtly promote Swiggy's "no minimum order" policy and offer a special discount of Rs 150 during the cricket season.
Swiggy's Successful Strategy
Ashwath Swaminathan, Swiggy's Chief Growth and Marketing Officer, explained that the return of Gulaab Jamun Uncle, Aunty, and Harsha Bhogle is part of Swiggy's strategy to capitalize on one of their most-loved campaigns. He believes this campaign will resonate with cricket fans across India, emphasizing Swiggy's timely delivery service.
Director's Insight
Indrasish Mukerjee, the director of the films, shared his thoughts on reviving the iconic Swiggy ads. He mentioned that the challenge lies in creating short, silent ads that rely only on Harsha Bhogle's voice to convey the message. Despite the challenges, Mukerjee enjoyed bringing Gulaab Jamun Uncle back to life in this new series of ads.
Campaign Reach
Swiggy's new campaign will be seen on television, digital platforms, and social media, ensuring that cricket fans everywhere can enjoy the humorous and relatable ads.
