Campaigns are becoming interactive. With tech at the heart of every campaign, Tang, the kid's favourite summer beverage released its 'Summer Break Bestie' campaign.
Tang, Mondelez India's fruity powdered beverage, is introducing an exciting 'Tang Break Bestie' campaign designed to spark creativity and fun in children. We are launching the Summer Break Bestie campaign. On summer vacation. Children often get bored when their friends aren't on holiday, so this campaign aims to offer an attractive alternative and add a refreshing touch to summer activities.
Through Tang Backpack's unique animation and his QR code, kids can go on an imaginative journey with their parents to design their own avatar for their best friend or boyfriend for the summer. can. From pandas to aliens, wizards to astronauts, with over 1.25 million combinations, the possibilities are endless.
Your child can participate in a variety of fun activities like skipping, cycling, jumping his jacks, etc. with their best friend and capture unforgettable moments on the go. Parents can share these clips on social media platforms using #TangSummerBreakBestie for a chance to win exciting prizes and rewards.
Mr. Nitin Saini, Vice President, Marketing, Mondelez India, underlines the campaign's aim to bring joy and excitement to children during the summer holidays and provide them with the perfect companion to share laughter and adventures. Did. This initiative also provides children with an opportunity to express their creativity while building a bond with their parents.
Basin India's Group His Creative Directors Mr. Pasin Sethna and Mr. Pranah Bide highlighted his platform of interactive campaigns where children and parents can create a virtual best friend. With over 100,000 combinations available, the campaign aims to keep you entertained all summer long, offering activities such as play, learning, dancing and reading.
Shekhar Banerjee, Chief Customer Officer and Head of Office, Wavemaker India, aims to strengthen the connection between Tang and Summer through simple and accessible technology across various media touchpoints. It emphasized the campaign's focus on driving engagement.
