Gaurav Nabh and Deepak Kumar, founders of Korra, have launched a new venture called Thrive. Thrive is described as a "creative capital" aimed at supporting digitally native brands.
Services Offered: Thrive offers guidance on various aspects, such as brand storytelling, go-to-market strategy, and creative content. Gaurav and Deepak aim to leverage their expertise to assist new-age brands in these areas.
Background of Founders: Gaurav Nabh and Deepak Kumar have extensive experience in the marketing and creative fields. Gaurav has led brand launches and served as CMO at Koovs, while Deepak has worked with notable brands and agencies, earning recognition at events like Cannes.
Purpose of Thrive: Thrive is founded on the idea of partnering with founders to cater to today's informed and conscious consumers. Gaurav emphasises the importance of finding a brand's purpose and disrupting traditional marketing approaches.
Collaborative Approach: Gaurav and Deepak believe in direct collaboration between brand partners and marketers, prioritising outcomes over ideas. They envision a future where brands thrive through innovative and creative strategies.
Impact of Creative Capital: Deepak highlights the transformative potential of creative capital infusion, enabling brands to foster genuine connections with consumers. He emphasises the importance of talent selection and non-traditional solutions in building successful brands.
Partnerships and Collaborations: Thrive has already partnered with brands in sectors like sexual wellness, personal care, pet food, and fintech. They are collaborating with companies such as Reckitt, Nestle India, DS Group, and RP Sanjiv Goenka Group.
Future Outlook: Gaurav and Deepak express confidence in Thrive's ability to support the next generation of brands. They are optimistic about the role of creative capital in driving brand success and are committed to guiding brands on their journey to growth.
