People are looking for healthier snacks, and No Palm Oil (NPO) products are becoming more popular. This change in consumer behavior is shaping new market trends.
Too Yumm!'s Commitment
Too Yumm!, a brand by Guiltfree Industries, part of the RP-Sanjiv Goenka Group, is known for offering healthier snack options. They introduced Multigrain Chips in unique flavors and baked snacks to provide better choices for consumers.
No Palm Oil Promise
Since its start, Too Yumm! has made all its snacks without palm oil. This innovation set new standards in the snack industry, encouraging other brands to make No Palm Oil products too.
New Campaign Launch
Too Yumm! has launched a campaign called "Switch to NPO (No Palm Oil)." This campaign emphasizes their role as a leader in offering No Palm Oil snacks. The goal is to show that healthier snacks can still taste great.
Statement from Leadership
Yogesh Tewari, the vice president of marketing at Guiltfree Industries, said, "We have always aimed to make positive changes in the snack industry. Our No Palm Oil snacks, like our popular chips, show our commitment. This campaign reinforces our leadership in No Palm Oil snacks and highlights the importance of mindful snacking."
Campaign Strategy
The campaign uses digital platforms, including influencer marketing and social media, with fun posts and memes. There will also be events across the country to spread the message.
Positive Impact
Too Yumm!'s decision to avoid palm oil has received a lot of praise. The brand is seen as an innovator, inspiring other companies and consumers to think more about their snack choices.
