Amazon kicks off its European-wide brand campaign with 'The Grit,' a captivating commercial directed by Bafta-nominated Molly Manning Walker. Focused on the world of women's football, the ad highlights the confidence and self-assurance that comes with playing the game.
Featuring a series of dynamic shots, the ad showcases the players' determination and skill, both on and off the pitch. Set to the nostalgic tune of Sweet Old Fashioned Girl by Teresa Brewer, the spot captures the essence of the sport.
This campaign marks Amazon's first major pan-European sports sponsorship with Uefa's Women’s Football. According to Jo Shoesmith, Amazon's vice-president and global chief creative officer, the goal is to spotlight the players' talent and resilience, emphasizing their dedication to the game.
The ad will be airing across various platforms including broadcast TV, video-on-demand, cinema, online video social channels, and digital-out-of-home until the end of May. Get ready to be inspired by the passion and grit of these remarkable athletes.
The ad is the e-commerce giant's first collaboration with the European football association. The intent behind supporting women in sports is a great integration of the brand's vision.
Check out the commercial here:
