iD Fresh Food, the brand known for transforming everyday Indian kitchens with fresh and natural food innovations, has now forayed into the ready mix category. With the launch of its new iD Ready Mix range, the company is offering a set of pantry-friendly tiffin meals designed for modern homes that value both convenience and authenticity. These mixes are made without preservatives or artificial additives and aim to deliver traditional South Indian flavours with minimal preparation.
From fluffy idlis to crisp dosas and more, iD’s latest offering caters to households looking for long shelf life food that does not compromise on health or taste. The mixes are made from simple ingredients and are manufactured in FSSAI-compliant facilities that meet the highest standards of hygiene and safety.
Rajat Diwakar, CEO of iD Fresh Food India, shared that the objective was not just to create a quick fix solution, but to craft a product that honours the soul of South Indian cooking. He emphasized that real food does not need shortcuts or chemical additives. What it needs is thoughtfulness, tradition, and ingredients that speak for themselves. With this new launch, iD Fresh proves once again that fast food can still be clean, honest, and rooted in regional culinary heritage.
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Gaurav Kwatra, Chief Marketing Officer at iD Fresh Food, highlighted that this extension into ready mixes is a natural next step for the brand. iD has consistently championed preservative free innovation in categories like batter, parathas, and curd, and now brings the same philosophy to a more shelf-stable format. The aim is to empower consumers to prepare hot, delicious, and nourishing meals in minutes without compromising on what goes into their food.
Currently available across general trade stores and supermarkets in cities like Bengaluru, Chennai, and Hyderabad, the brand plans to expand its distribution across modern trade and other metro cities soon. Each packet has been designed keeping in mind busy families, working professionals, and health-conscious eaters who want ease without the guilt.
With this launch, iD Fresh is not just entering a new product category but is also expanding the conversation around what clean label food can look like in the Indian market. In a world where food choices are becoming more rushed and processed, this innovation stands out by staying committed to simplicity and wholesomeness.
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