iD Fresh Food, a renowned fresh food brand, has made an exciting announcement on World Dosa Day (March 3). They have introduced four new authentic variants of Chutney, marking a culinary celebration of Indian tradition. These variants, namely Coconut, Coriander, Tomato, and Peanut, are crafted with premium ingredients to enhance the dining experience, especially with dosas and idlis.
The launch of iD Chutney underscores the brand's commitment to using natural ingredients and avoiding any chemicals or preservatives. With a shelf life of seven days, these chutneys ensure freshness and quality, reflecting iD Fresh's dedication to providing wholesome and healthy food options.
iD Fresh Food currently serves over 45 cities and operates in 30,000 retail stores across India, UAE, GCC, US, and UK. The newly introduced iD Chutney will be priced at Rs 49 (120 gm) and will be available for purchase on leading e-commerce platforms and retail outlets.
PC Musthafa, the global CEO of iD Fresh Food, expressed his enthusiasm about the launch, emphasizing the brand's commitment to meeting consumer demands and delivering products that resonate with their preferences. He highlighted the meticulous crafting process of iD Chutney, ensuring authenticity, taste, and healthiness.
Enakshi Dasgupta, head of new product development and new business at iD Fresh Food, echoed Musthafa's sentiments, emphasizing the extensive market research conducted to identify consumer preferences and address existing gaps. The launch of iD Chutney is a testament to iD Fresh's dedication to providing authentic, tasty, and healthy chutneys that perfectly complement homemade dosas and idlis.
In conclusion, iD Fresh Food's introduction of four new variants of Chutney on World Dosa Day signifies their commitment to innovation and catering to consumer needs. With iD Chutney, consumers can elevate their dining experience with authentic flavours that evoke the essence of Indian cuisine.
