Decathlon, the global sports brand, has announced some exciting changes to its look and mission. Let's dive in and see what's new!
The brand has been around since 1976 and has consistently delivered in quality across the globe. The change is a long time coming, especially when it comes to the expansion of its product line-up
Decathlon wants to make sports more accessible and sustainable for everyone. That's why they've decided to refresh their brand identity and purpose.
What's Different?
You might notice Decathlon's new logo, which they're calling the "orbit". It represents motion, progress, and their commitment to sustainability. Plus, they've added a vibrant blue colour to their branding to pay tribute to their history while embracing a more eco-friendly future.
What's the Plan?
Decathlon is focusing on improving your experience as a customer. They're also putting sustainability front and centre.
What the CEO Says
Barbara Martin-Coppola, Decathlon's CEO, is excited about the changes. She believes sports can bring people together and make a positive impact on our lives and the planet.
More Choices for You
Decathlon is expanding its lineup of sports gear and equipment. They now offer 9 category specialists and 4 expert brands, covering a wide range of sports and activities.
Decathlon's new look and mission show their commitment to making sports accessible and sustainable. With a refreshed brand identity and expanded product range, they're ready to help you enjoy sports in a more eco-friendly way.
The new look for the brand is to catapult itself to an all-stop sports brand! Check out the brand's new identity overhaul.
