Hisense, the global consumer electronics and home appliances brand, has announced a strategic partnership with the Gopu Nandilath Group, one of Kerala most established electronics retail chains. Through this association Hisense full range of televisions and home appliances will be available across more than sixty Nandilath G Mart stores in the state.
Kerala is considered one of India most mature and high potential markets for consumer electronics with strong demand for premium home appliances and large screen televisions. The partnership is a key step in Hisense India strategy to deepen its offline footprint in South India and offer better access and service to regional consumers.
Pankaj Rana, CEO of Hisense India, said Kerala remains a priority market where consumers value quality, innovation and reliability. He described Nandilath Group long standing reputation and extensive presence as an ideal match for the brand ambitions. The collaboration aims to deliver next generation televisions and home appliances with a premium in store experience and stronger service support.
Founder and Chairman Gopu Nandilath said the group mission for nearly four decades has been to bring leading global technology to households across Kerala. He called Hisense a fast growing brand known for performance and innovation and said the partnership will provide world class products with strong value and service.
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The tie up significantly accelerates Hisense retail expansion in South India. Beyond this region the company has partnered with Great Eastern Retail to reach more than ninety stores across West Bengal, Odisha, Andhra Pradesh, Delhi, Haryana, Rajasthan and Uttar Pradesh alongside its online platform presence.
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