New spirits story follows Loca Loka tequila India debut

India’s premium spirits scene has a new entrant with the Loca Loka tequila India debut, as the brand co founded by Harsha Vadlamudi, Rana Daggubati and Anirudh Ravichander formally rolls out across select cities after an international first phase.

Imagined in India and distilled in Mexico, Loca Loka enters the domestic market with two core expressions, Blanco and Reposado, both produced in Jalisco under the guidance of third generation distiller Willy Bañuelos Ramírez. The approach combines Mexican terroir and craft with an identity rooted in Indian culture and aesthetics.

The India launch was staged through a series of exclusive tasting events that put the liquids at the centre. Guests sampled serves that showcased the bright agave character of the Blanco and the deeper oak driven complexity of the Reposado. A sit down dinner in Delhi and an immersive party in Mumbai extended the experience, using soundscapes, lighting and interactive elements created with technologists and mixologists to express the brand’s vibrant visual world.

Co founder and chief executive Harsha described Loca Loka as a business built on craft and clarity, from sustainable agave sourcing through barrel strategy and global placement. He said the Indian market is shifting toward premium choices and noted that the rollout has been designed with measured distribution and trade partnerships that respect the tequila category.

Rana framed the brand around narrative power, calling storytelling the spine of the project. He said Loca Loka is intended as a cultural remix that celebrates both Mexico’s terroir and India’s colour and rhythm, with the launch unfolding as a narrative in motion rather than a one time reveal.

Anirudh highlighted the impact of careful distillation and intelligent maturation, saying the Blanco and Reposado are shaped to give clear agave expression with subtle layers that work neat, on the rocks or in signature cocktails. He added a playful note about fermentation to a playlist of his own tracks, suggesting that the resulting tasting notes might carry some unexpected high notes.

The initial availability covers Delhi, Mumbai, Bengaluru and Hyderabad, along with major airport duty free locations. The brand is focusing on targeted B2B ties with premium bars, hotels and travel retail, supported by a calendar of curated tastings and city activations through 2026.

In a market where tequila is still moving from niche to mainstream premium, Loca Loka is positioning itself as both serious about production and expressive in design. By blending Indian creative input with Mexican distilling heritage and rolling out through controlled channels, the brand appears to be betting on long term equity rather than rapid volume, using experience led storytelling to build recognition among trade and consumers.

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