Limited sticker drop powers Sennheiser Souled Store collaboration for audio fans

Sennheiser Souled Store collaboration introduces a limited sticker pack for Momentum and Accentum buyers blending high fidelity sound with pop culture design and personalisation.

Audio specialist Sennheiser has teamed up with lifestyle label The Souled Store for a design driven initiative aimed at younger listeners, with the Sennheiser Souled Store collaboration built around a limited edition sticker pack that ships with select headphone purchases.

The partnership covers customers who buy Sennheiser’s Momentum 4, Accentum Plus or Accentum Wireless headphones from the brand’s official website. Eligible buyers will receive an exclusive sticker set at no extra cost, adding a collectible dimension to the unboxing experience.

The campaign brings together Sennheiser’s legacy in high fidelity sound, The Souled Store’s pop culture inspired aesthetic and the spirit of exploration that defines the audio brand’s Nomad Collection. Positioning for the tie up rests on the line sound meets style, underscoring the idea that premium audio can also be an outlet for self expression.

Each sticker pack has been designed specifically for this collaboration, with artwork that reflects moods, travel cues and everyday moments. Users are encouraged to customise their headphones, laptops, workspaces or travel gear, turning their listening setups into visual extensions of their personal taste.

The sticker packs are presented in special packaging that aims to elevate the moment when customers open their new devices. The collaboration is described as being rooted in shared values of authenticity, creativity and individuality, drawing inspiration from listeners who see music as part of a broader lifestyle centred on discovery and movement.

Saahil Kumar, general manager for the consumer hearing business in India at Sennheiser, said the project combines the company’s passion for sound with The Souled Store’s flair for expressive design, giving customers a way to add a personal touch to their Sennheiser experience.

Harsh Lal, co founder of The Souled Store, said the brand has always believed that what people wear should reflect who they are. With the Nomad Collection celebrating exploration, he noted that carrying that philosophy into audio allows fans to showcase both style and story. The limited stickers are described as fun, bold and designed for people who want personality to show up in every detail.

The offer is available exclusively through purchases made on Sennheiser’s official site, aligning with a trend where brands use their own channels to deliver added value experiences. For Sennheiser, the collaboration is a way to deepen relevance with style conscious buyers who look for custom touches beyond core specifications.

In a category where many products now share similar technical claims, such initiatives allow brands to differentiate through design and community cues. By tapping into The Souled Store’s existing audience and visual language, Sennheiser is betting that sound quality plus customisation can create a stronger emotional connection with the next wave of headphone buyers.

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