This association between a high performance sports event and a clean tech brand sends a powerful message. Simple Energy, a Bengaluru based electric vehicle startup known for its focus on sustainable mobility, is stepping into the sports world with a bold and strategic move. The brand is not just aligning itself with a sporting icon like Neeraj Chopra but is also showcasing its belief in innovation, strength, and India’s future forward narrative.
Neeraj Chopra, Olympic gold medallist and a national icon, shared his emotional connection to the event. He expressed how this tournament represents a larger dream that goes beyond medals and rankings. For him, the Neeraj Chopra Classic is about pushing the spotlight on Indian athletics, creating a homegrown platform that nurtures talent, and building a legacy that generations can look up to. He emphasized that it is more than just a javelin meet. It stands for the country’s rising presence in global athletics and signals a much needed investment in track and field sports.
Simple Energy’s involvement adds another layer of meaning to this partnership. Speaking on the collaboration, Suhas Rajkumar, founder and CEO of Simple Energy, stated that the brand sees this as more than just a sponsorship. For them, this is a celebration of aligned values. The power of ambition, the pursuit of excellence, and a commitment to creating impact are qualities both Simple Energy and Neeraj Chopra embody. Rajkumar added that their EV technology is about pushing boundaries, and associating with a high impact sports event like this reinforces their brand’s direction and cultural relevance.
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The inaugural Neeraj Chopra Classic will host a diverse lineup of 12 athletes, including 7 from international circuits and 5 top national names. The event is set to be broadcast live across Star Sports 1 Hindi, Star Sports 2, and JioHotstar, ensuring it reaches homes across India and beyond.
What makes this collaboration especially meaningful is how both entities are rooted in Indian excellence. While Neeraj has become a face of global athletic recognition for India, Simple Energy is establishing itself as a pioneer in homegrown electric mobility. Their coming together reflects a future oriented India where sport, sustainability, and innovation move forward in sync.
As sports marketing becomes more narrative driven, this partnership represents how brands today are moving away from static logos and banner placements. They are investing in emotion, storytelling, and national pride. The Neeraj Chopra Classic and Simple Energy are not just partnering for visibility. They are combining purpose with performance, showing what it means to build a cultural moment that people can rally around.
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