Raj Shamani Joins ASUS to Champion the ExpertBook Series for India’s Ambitious Professionals

ASUS India has onboarded entrepreneur and digital thought leader Raj Shamani as the official ambassador for its ExpertBook series, reinforcing its commitment to empowering India’s growing base of modern professionals with high-performance business devices.

In a move that blends entrepreneurial energy with cutting-edge technology, ASUS India has officially named Raj Shamani as the brand ambassador for its ExpertBook series. The collaboration is not just a marketing decision but a statement about where the brand wants to position itself in the rapidly evolving landscape of business technology in India.

Raj Shamani is no stranger to India’s professional and creator ecosystem. With a growing influence across social media platforms and as the host of one of India’s top podcasts Figuring Out With Raj Shamani, he has become a symbol of hustle, consistency, and real-world ambition. His journey from a young entrepreneur to one of India’s most followed content creators makes him the perfect choice for ASUS to connect with India’s new generation of business users.

The ExpertBook range by ASUS is designed for professionals who demand durability, speed, and security in one sleek package. These are not just laptops. They are performance-first machines built for freelancers, small business owners, startup founders, corporate leaders, and remote workers who treat productivity as a lifestyle. Whether you are building presentations on the go, leading client calls from cafes, or managing teams from across the world, the ExpertBook is built to support every aspect of modern professional life.

This partnership signals ASUS’s clear commitment to aligning itself with voices that resonate with the entrepreneurial mindset of India’s youth. Instead of using generic celebrity endorsements, the brand has chosen someone who lives the life its customers relate to. Raj Shamani’s advocacy of hustle culture, financial independence, and long-term vision sits naturally with the positioning of ExpertBook laptops.

The collaboration is also timely. According to ASUS, Indian professionals are no longer looking for just any laptop. They want reliability, battery life, security, and performance that can match their dynamic pace. With enterprise-grade features and accessible availability on Flipkart, the ExpertBook series is built to serve these exact needs.

This is more than a campaign. It is a long-term narrative about what it means to build in today’s India, and ASUS is making sure it is part of that story by choosing someone who has walked the same road.

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