From Startup to Superstar: Swiss Beauty Aims for ₹700 Crore as It Turns 12

Swiss Beauty celebrates 12 successful years with eyes set on a bold new goal. With a growing product line, nationwide presence, and a customer-first philosophy, the brand is building its future.

Twelve years ago, Swiss Beauty began its journey as a small, bootstrapped venture. Today, it stands among India’s fastest-growing makeup brands, with a stronghold in over 550 cities and 25,000 retail points. As it celebrates its 12th anniversary, the brand is not just looking back at its success but marching ahead with a bold vision to become a ₹700 crore company by FY2026.

Built on the promise of "Beauty for Every You", Swiss Beauty has carved a unique space in India’s beauty market by staying committed to inclusivity, innovation, and affordability. Its growing product portfolio now boasts over 1,500 SKUs, catering to diverse Indian skin tones, personal styles, and regional preferences. Whether it is a college-going Gen Z customer or someone looking for premium formulations on a budget, the brand has managed to serve everyone with equal care and creativity.

What makes Swiss Beauty’s rise even more noteworthy is its omnichannel presence. From being available in multi-brand outlets across the country to launching exclusive brand stores in cities like Chandigarh, Bengaluru, Udaipur, Lucknow, Pune, and more, it has kept both offline and digital retail channels buzzing. Their experiential stores and upcoming expansion into 200 beauty-assisted retail outlets are setting the stage for a more immersive customer journey, especially in Tier 1 and Tier 2 cities.

Mohit Goyal, Co-founder and Director of Swiss Beauty, sees this 12-year milestone as a stepping stone rather than a finish line. He shared that the brand's ₹700 crore target is rooted in a strategy of deeper category penetration, robust retail partnerships, and scaling their already strong omnichannel model. His vision is clear: to build a sustainable beauty brand that thrives on innovation and consumer trust.

The brand’s latest collections like Swiss Beauty Select and Swiss Beauty Craze reflect its sharp focus on segmentation. These lines target both aspirational mass-market buyers and the always-on-trend Gen Z audience. Each product reflects not only quality but also a deep understanding of what Indian customers want from modern beauty.

Vidushi Goyal, Chief Marketing Officer, echoed the sentiment by saying that Swiss Beauty is about more than makeup. It is about making beauty inclusive, relatable, and accessible. Their philosophy, "Beauty for Every You", goes beyond advertising and finds its way into the formulation, packaging, pricing, and even the brand tone that resonates with today’s diverse consumer.

As Swiss Beauty steps into its 13th year, it is not just growing in numbers but also expanding its emotional connection with Indian consumers. With investments lined up for product innovation and expansion into modern trade formats, the brand is focused on long-term relevance and deeper impact.

What began as a dream has turned into a nationwide beauty movement. Swiss Beauty is not just creating cosmetics, it is shaping a culture of confidence, self-expression, and inclusivity.

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