Vasmol is embracing a new chapter with the launch of its Henna Crème Hair Colour and the announcement of Vidya Balan as its new brand ambassador. Known for her graceful presence and authentic persona, Vidya brings a refreshing energy to the legacy brand as it bridges heritage with contemporary needs.

The newly launched Henna Crème Hair Colour is positioned as a no-ammonia, nourishing solution for women seeking vibrant and safe grey coverage. With affordable packs starting at 25 ml, the product aims to deliver modern crème convenience while retaining the trusted qualities of traditional henna.

For over sixty years, Vasmol has held a special place in Indian households, becoming synonymous with care and beauty that feels rooted in culture. This new product is an evolution of that same promise. With henna at its core and a smooth crème texture, it caters to the modern woman who wants the best of both worlds. Whether it is ease of application or gentleness on hair, Vasmol is placing consumer wellness front and center.

Dheeraj Arora, MD and CEO of HRIPL, emphasized that this launch marks a meaningful step for the brand. He described Vasmol as a household name that has always resonated with Indian hearts and praised Vidya Balan as the perfect choice to lead this next phase. Her strong cultural connect and modern outlook make her an ideal fit for a brand that stands for authentic, natural beauty.

ADVERTISEMENT

Priyanka Puri, Senior Vice President of Marketing at HRIPL, echoed this sentiment by highlighting how the product is more than a cosmetic solution. It is a fusion of timeless tradition and scientific progress. She underlined that Vidya’s elegance and self-expression beautifully mirror the ethos of Vasmol and that her presence will help the brand reinforce its values across generations.

Vidya Balan expressed her excitement to return as the face of a product that aligns with her beliefs. For her, the goodness of henna and the safety of a no-ammonia formulation make the new Henna Crème Hair Colour a product that truly understands the modern Indian woman. She emphasized that every woman wants to feel beautiful without compromising on care and authenticity, and this product does exactly that.

With this campaign, Vasmol is not only reaffirming its heritage but also speaking to a younger generation of women who want beauty products that are meaningful, effective, and conscious. The collaboration with Vidya Balan is a clear reflection of the brand’s commitment to growth while staying deeply rooted in values that matter.

 

Follow Marketing Moves on Instagram and Facebook for more updates on brand stories that blend legacy with innovation.