Organic India and Sachin Tendulkar Team Up to Redefine What ‘Truly Organic’ Means

Organic India, a part of Tata Consumer Products, has just unveiled a striking new campaign that brings clarity, confidence, and credibility back to the word ‘organic.’ And who better to lead this charge than Sachin Tendulkar, the face of trust, discipline, and integrity for millions. The campaign, titled Sirf Naam Se Nahi, Kaam Se Organic, calls out performative branding and asks Indian consumers to dig deeper into what really makes a product authentically organic.

At a time when the organic food and wellness market is growing rapidly, so is consumer confusion. With shelves crowded by bold claims and unchecked labels, Organic India’s campaign steps in like a breath of fresh air. It encourages people to ask the right questions and seek the real meaning behind the term ‘organic.’ The message is simple but strong — a brand should not be judged by what it calls itself, but by what it actually does.

Sachin Tendulkar brings quiet strength to the brand film, appearing in relatable everyday settings where he reminds viewers that genuine organic products are built on values, not just marketing. He explains how Organic India goes far beyond basic regulatory requirements. The company conducts over 600 tests on its herbs and products, sources directly from more than 2,000 farmers, and holds globally respected certifications. These are not just impressive numbers — they reflect a commitment to purity, transparency, and long-term trust.

The brand film reflects this ethos with subtle storytelling. Instead of loud claims or flashy edits, it shows sincerity. It captures the kind of calm honesty Sachin is known for and mirrors it with Organic India’s own standards. From herbal teas to wellness supplements, the products are positioned not just as healthy choices, but as proof of a legacy built on discipline and truth.

Sachin’s voice adds weight to the campaign, stating clearly that in today’s world, it is essential to know where your food comes from and how it is grown. He expresses his admiration for Organic India’s integrity and notes how the film encourages people to choose mindfully. His presence reinforces the campaign’s core idea — that being organic should not just be about branding. It should be about process, people, and proof.

Puneet Das, President of Packaged Beverages for Tata Consumer Products in India and South Asia, emphasized that while awareness about organic food is growing, so is skepticism. He said that consumers deserve to know what makes a product truly organic. For Organic India, authenticity is not a slogan. It is a standard that must be demonstrated every day through rigorous testing, direct farmer relationships, and unmatched transparency.

The campaign is being rolled out across multiple platforms including digital channels, influencer-led storytelling, and community engagement. Creative agency Creativeland Asia is behind the campaign’s development and execution.

This is not just a product campaign. It is a cultural moment that urges India to demand more from its organic choices and rewards brands that walk the talk.

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