Summers begin with mango season! And what better time for Slice, the mango beverage, to announce their new commercial?
Slice has launched its first-ever campaign featuring Nayanthara, the brand's newly appointed ambassador and Lady Superstar. Titled 'Ras Aisa Ki Bas Na Chalega', this enchanting summer campaign aims to reaffirm Slice's position as the ultimate companion for satisfying mango cravings.
Solidifying Slice's Mango Legacy
The campaign highlights Slice's commitment to delivering an authentic mango experience. It celebrates the drink's resemblance to the genuine mango flavour, enticing consumers with its uninhibited splendour.
By leveraging Nayanthara's widespread appeal in southern markets, Slice aims to deepen its connection with consumers in the region.
Captivating TVC
The TV commercial (TVC) features Nayanthara in an elegant portrayal, drawn to a display of mangoes and glistening Slice bottles. Despite the messiness, she indulges in Slice with unabashed pleasure, captivating viewers with the essence of pure mango indulgence.
Emphasizing Authenticity and Pleasure
Anuj Goyal, Associate Director of Slice and Tropicana, PepsiCo India, emphasizes the campaign's focus on celebrating the mango journey without inhibitions. Nayanthara echoes this sentiment, expressing her excitement to partner with Slice and share her love for authentic mango experiences.
Amplifying the Campaign
The campaign will be promoted across various platforms, including TV, digital, outdoor, and social media, ensuring widespread visibility and engagement.
Slice's collaboration with Nayanthara in the 'Ras Aisa Ki Bas Na Chalega' campaign aims to elevate the mango-drinking experience, inviting consumers to indulge in the pure bliss of mango without any inhibitions.
Get ready for Mango season with Slice's new commercial!
