Britannia's Hilarious ICC T20 World Cup Campaign Takes a Dig at Oreo

Marketing wars are common in advertising. Remember how Pepsodent would take 'subtle' digs at Colgate and then the response cycle would begin. 

And who can forget Pepsi vs Coca-Cola? This is how the brands fight the 'advertisement' war.

Check out this Australian advertisement by Pepsi, snubbing Coke Zero:

Britannia wasn't far behind when they took a jab at Mondelez's Oreo. 

Sharma and Kapur hilariously lament Oreo's penchant for 'twists' in its marketing approach, especially during major events like the ICC Men’s T20 World Cup 2022. The actors took a witty jab on the brand campaigns, that featured MS Dhoni.

Britannia's advertising satire centres on a humorous appeal to Oreo, asking the brand not to air the ad during the upcoming Men's T20 World Cup. In a nod to India's past World Cup defeats, actors humorously implore Oreo not to add a 'twist' to this year's tournament to live up to the passionate expectations of 1.4 billion Indians for a win.

A clever take on the Britannia Jim Jam Pops product, which is known for its simplicity and no twists, this campaign emphasizes ``No twists, just a lick of a pop.'' This subtle hint reinforces your message while promoting your brand's products in a lighthearted way. 

This ad also features Jimmy and Jammy, popular characters derived from Jim Jam biscuits and previously used in the Britannia Cream and Jam Biscuits advertising campaign. In August 2023, Britannia launched a new variant, the 'Open' biscuit, proving its versatility and innovative appeal to consumers.