An ad for World Down Syndrome Day challenges common beliefs about the condition. Created by Small, a New York agency, it addresses negative assumptions.
The ad, titled "Assume that I Can," was produced by CoorDown in collaboration with the National Down Syndrome Society. It features a young woman with Down syndrome, challenging stereotypes that surround the condition.
The protagonist, Madison Tevlin, confronts various assumptions people make about her abilities. From the belief that she can't enjoy a margarita to the assumption that she can't learn Shakespeare, Tevlin counters each misconception with strength and determination.
The ad sends a powerful message: if you assume I can't, then assume I can. It concludes with a poignant visual of individuals with Down syndrome standing together, challenging viewers to rethink their perceptions.
Small New York, the agency behind the film, shared it on social media with a thought-provoking caption. They highlighted how negative assumptions can become self-fulfilling prophecies and urged people to adopt positive perceptions instead.
Launched on World Down Syndrome Day, the campaign aims to amplify the voices of individuals with Down syndrome and their families worldwide. Through the #OfCourse trend, it shares authentic stories, breaking stereotypes and celebrating the diverse experiences of those living with Down syndrome.
